An Apothecary for the Body
Our vision is to strengthen our communion with nature through small rituals that bring the magic of plants into our daily lives. By nourishing our bodies with healing botanicals, we forge a connection to the timeless traditions of our ancestors that encourage balanced holistic living.
Through Indigo Elixirs, we provide botanical body care that prioritize your health and the health of the planet. We aim to offer everything you might need for outer wellness, to encourage you to live vibrantly in your own skin.
Deanna Rose Ahigian, L.Ac & Dipl.Om, is the licensed herbalist behind every formulation. With over a decade studying various modalities of herbal medicine and holistic health, Deanna Rose draws from traditional techniques and classical herbal combinations to create an ever-expanding apothecary for the body. Healing remedies are the heart of what we do, and we offer a range of elixirs to provide relief from everyday ailments. Our goal is to meet all of your topical needs with blends that are effective, versatile, and a pleasure to adorn.
Nourishing by Nature
We believe that what you wear on your body every day should be as nourishing as the food you eat, and therefore have exceptionally high standards when it comes to our ingredients. We feel that the phrase ‘nontoxic’ sets a low bar, and therefore choose to work only with materials that are actively beneficial for your entire being. We are proud of what goes into every product, and encourage you to always read the ingredients -- not just on our stuff, but on anything you’re using! We promise you will never find fragrance oils, preservatives, fillers, artificial colors, or other weird chemicals inside our formulations. Instead, we stick to time-tested, minimally processed, healing materials like fresh herbs, essential oils, and raw botanical butters. We are committed to creations that allow nature to work in its truest forms.
We are a Hawaii-based company, and the preciousness of these islands is infused into all that we create. We work directly with local farmers to source the most potent and fresh ingredients available, and are honored to support Hawaii’s agricultural community in the process. Many of our products are inspired by what island growers have to offer, and we are perpetually seeking unique ways to feature local plants that may otherwise never see the spotlight. Because of the delicate nature of our island ecosystems, we choose not to wildcraft -- all of our botanicals are either grown in our own garden or purchased from Hawaii’s ever-expanding ohana of conscious cultivators. The Hawaiian Islands are home to a vast rainbow of exotic flora, and we love sharing their beauty and medicines in wearable form through Indigo Elixirs.
We care about the planet as much as you do! Every aspect of our business is designed for minimal environmental impact, as the preciousness of our surroundings is always front of mind. Our apothecary is solar powered, and we strive to be a zero waste business. We reuse or recycle everything we can, and compost all leftover plant material for our garden.
All of our labels and paper materials are printed on 100% recycled paper. Our products are packaged in reusable and recyclable metal tins and glass bottles & jars, or compostable tubes. We avoid outer box packaging to minimize excess waste. Products are shipped in recycled mailers or recyclable boxes with eco-friendly kraft packing paper.
Supporting Local Good
Several of our products support local and worldwide nonprofits on an ongoing basis for causes that we care about.