FOUNDER'S STORY

Deanna Rose Ahigian is a licensed clinical herbalist and the founder & formulator of Indigo Elixirs. She has spent over a decade evolving & expanding the line while exploring the realm of herbalism & holistic wellness.

Deanna grew up with her hands in the dirt, by the side of her second-generation Armenian parents in the gardens of their Massachusetts home. She adopted a true love of the plants around her at an early age. In a quest to find healthy products that actually worked for her thick hair and dry skin, she began experimenting with natural body care while in college and was quickly enraptured by the vast palette of ingredients that the botanical world had to offer. By her senior year in 2009, she had developed a small line of natural skin care ~ the very first iteration of Indigo Elixirs. 

To more deeply understand the plants that she works with and their relationship to the body, Deanna has spent years immersed in the study of herbalism and holistic health. She first learned the foundations of the craft through an herbal apprenticeship at the Misty Meadow Herbals Center in New Hampshire, and coordinated a wildcrafter certification with the Earth Medicine Institute on O‘ahu. In 2017, she completed a Master's program in Traditional Chinese Medicine at the World Medicine Institute of Honolulu. Deanna is currently a registered Diplomate of Oriental Medicine and licensed herbalist & acupuncturist in the state of Hawai‘i. She is passionate about interweaving traditional medicine with modern botanical & health sciences. 

Through Indigo Elixirs apothecary offerings, wellness education and clinical consultations, Deanna aims to help strengthen our connection with the rhythms and resources of the natural world around us. By reviving the traditions of our ancestors and making herbalism more approachable and accessible, we can benefit from nature's ability to balance and heal our bodies, minds, and spirits. As she deepens her awareness of ancient medicines, she will continue to craft her own out of appreciation of the flora within her reach.